The need for the business cards for every working person can never fade out. Though, the technology now-a-days has converted the paper work at the offices to the non-tangible work, but still the business card is the backbone of a businessman. Missing a business card would mean missing out the marketing opportunity as well as the clients’ inspiration. Therefore, let your customers engage with you and contact you after getting your card.
Getting the business card merely doesn’t only solve the problem, but it also needs to be well designed for providing its basic purpose. A business card could be well designed only if you know the perfect tips. Here are the 13 tips for designing stunning business card templates, which could make it impressive for the people using it to contact or engage with you.
The very first and the basic thing in designing a business card is the purpose of creating it. The prior thing is to add your name, contact number, designation and the company or the work you represent. Do not forget to put a logo on it. This is the basic necessity of designing a business card. Make sure your personal details and the logo is clearly visible over the card. Mention your working contact details like website, phone number and the email address where they could approach you.
Awareness of Good Design Principles
The very first thing while designing a business card is to have an awareness of well design principles. Keep the inner content of your card at least 5mm away from the edges. Prefer designing in CMYK. Using grid for the card layout could keep you in a right scale too.
Adding Colors VS Simplicity
Adding simplicity to your card means that you are using a simple two-color theme on your card. One of the most impressive styles of designing a card is let it be simple. This could most probably termed as a two color choice as black and white. Or if you have a very good selection of colors and the combination, then using such combinations could also make it even attractive. It is all about what you are best at!
Take Care About the Readability
Stuffing too much information in a business card would make it look messy. Therefore, try mentioning only useful details. In case, if your details are making the card look messy, shorter the text size. But shortening the text size could also make it difficult for the people to read it, therefore, could affect the readability. Try to keep the font size minimum 8pts.
Simplicity in different things looks awesome, but sometimes it tends to become dull. The simplicity of your card could be improved if it gives a dull look. Sometimes, the black and white text looks so simple that it gives another person a non-eye-catching impact. You could improve it by giving it an emboss look. Embossing your text gives it a 3D effect and it looks impressive to the watcher.
Use of Special Finishes
In order to make your card distinctive and impactful, it is suggested to add some useful finished to it. These finishes include metallic and spot-UV inks. These finishes makes your business card attractive and give it an expensive look.
Get to Know About Your Material
Basically and generally the business cards use the same material that is a card stock, which is quite common. If you want to give your card a unique and a creative look, try using some other materials. Materials like metals, transparent plastic, woods or even slates could give your card a distinctive look.
Be a Designer
One of the most satisfying ways of getting your card designed is being a business card designer yourself. There are letterpress kits available on ebay on reasonable prices. This would allow you to convert a cardstock to your own card. This is the best option if you are or want to be creative to your cards.
Don’t Let Your Cards be Just a Card!
When your card is merely a card, it could be remained in the clients pocket, drawer or could be lost too. So be most creative and give your card another look than a card itself. There are some cards which could be used as a mobile holder as well. This makes the card look useful other than just a paper with a little information.
Use of Pictures
Pictures speak louder than the words. This is a much known fact that the pictures are more expressive than the words. Try using the meaningful picture as a dim background representing your designation or your company. If you have your company logo that expressive, try using it in a correct way on a business card.
If you have a got a picture/logo that doesn’t fit to it, don’t then just skip it. Try using it on the backside of your card.
Giving your creativity and your time in designing your business card should never be wasted at al while you get to print it. Don’t ever put your inner content out of the area which could get cut while the cards are printed. This area is known as Safe Area, which is not affected while your card gets cut during the printing process.
One of the ways of making your card creative and give it an expensive look is the use of the hard card paper for the printing of your business card. The thinner the cards, the lower they get attention and are impressed by. The thicker card material gives your cards an expensive look which then compels the people to save it and not lose it.
Double Check Before Printing
Prevention is better than the cure. This quote could be related to many things in many ways. Same in the case of printing. Before you send your time consuming designed cards to the printer shop, double check your card design. Make sure the content is in safe area. Also never ever try using borders for your cards. This is because of the printer thing. You could get your border cut or affected by the card shape.